The article feels a bit muddled, but the point at the bottom of the article is a good one. Let's ignore the headline figures of Yes/No when it comes to polls for #indyref2 and instead focus on WHY people vote a certain why, what demographic they belong to. Build a picture of who these people are and it'll help us work out what'll help them to change their mind and bring them to Yes.

Core messages are important. The message on pensions is a big one. Corporation tax and things that don't really affect your pocket day to day aren't as big (they're important policies, but not as important as a secure NHS, decent wages etc.)
Scotland flag - the saltire Made In Scotland. For Scotland.
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